Story is step three.
Story is the narrative communications used to intentionally position any brand or product in the market.
What story do you need to tell?
Savitt
How do you step outside the box and keep everything in it?
Savitt is a bit different and they wanted their market to know it. The challenge was to re-frame the company in the mind of the market without missing a beat. To serve that end we developed a series of animations and illustrations produced in tandem with web and advertising products.
Sometimes a little goes a long way. The Savitt communication system re-positioned the company in a memorable way.
Strategy:
- Sophisticated
- Playful
- Memorable
- Pointed
“Without good design it is easy to miss the point.”
– Bjarni Wark
TGBA LEAN
How do you communicate a shift in your value proposition?
Tgba went through a profound change in their architectural practice in adopting LEAN standards and process. This change affected everything in their delivery of value to the end client. They asked us to help them communicate this shift in value to their unprimed audience.
Looking to communicate this shift to their audience we designed a 3 part funnel aimed to drive traffic to a website updated with LEAN animations and content.
Design:
- Responsive web app
- Print booklet
- Exhibit environment
- Advertising
- Website update
“Marketing shouldn’t feel like marketing. It should feel like a story.”
– Jim Signorelli
Astonishing Tales
How do you communicate a relational difference to a critical market?
Few things are as codified or as structured in their imagery as Easter, which made this an ideal opportunity for Canyon Creek to differentiate. They approached us to create an advertising campaign that illustrated the playful, stylish and passionate nature of their culture.
Astonishing tales of wonder is designed as a playful invitation into the subject matter of Easter driven home with tongue in cheek humor and a pastiche of 50’s pulp Americana.
Deployment
- Advertising
- Mailers
- Door hangers
- Banners
- Posters
- Presentation