How do you communicate a shift in your value proposition?

Tgba went through a profound change in their architectural practice in adopting LEAN standards and process. This change affected everything in their delivery of value to the end client. They asked us to help them communicate this shift in value to their unprimed audience.

Looking to communicate this shift to their audience we designed a 3 part funnel  aimed to drive traffic to a website updated with LEAN animations and content.